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Search results for “User Generated Content”
Spring travelers long for road trips, blossom and the great outdoors
03/28/2022
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1:45:35 PM
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A growing number of Trip Moment users from Asian countries have taken to sharing pictures of their excursions under the blossom boughs.
Tongcheng Travel set to make the most of restructuring
03/24/2022
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2:40:35 AM
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The restructuring by the OTA is a direct response to the demand for short-haul and local trips in China.
Keeping pace with the evolving Internet landscape in China
01/06/2022
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11:38:11 PM
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Be it for regulatory directives or where China's digital economy is headed, travel brands need to be agile to make the most of the situation.
BTG Homeinns studies guest behaviour, inches toward micro-segmentation
01/12/2022
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6:04:37 PM
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The leading Chinese hotel company is looking at the group’s loyalty programme to gain a deeper understanding of guests.
Trip.com Group’s CEO underlines solid progress in content strategy
12/16/2021
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11:24:39 PM
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Be it for engagement, conversion, publishing or the number of KOLs, the group continues to solidify its content-related initiatives.
Trip.com Group data reveals a surge in interest for winter sports vacations
01/10/2022
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3:26:34 PM
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Short-haul ski hotel trips have also been trending this winter.
With no walled gardens, marketers gear up for new era in ad tech in China
12/30/2021
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3:19:53 PM
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The Chinese government’s decision to do away with closed ecosystems is a welcome change and marketers expect to reap certain benefits. But it doesn’t mean the impact of WeChat or Fliggy is going to reduce in any manner.
WeChat connects to e-CNY; Beijing Olympics faces Omicron test | Weekly Review
01/16/2022
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4:33:07 PM
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Chinese outbound tourism falls below 2000 levels in 2021; US-China row over forced route suspensions escalates.
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